I’m a travel and lifestyle blogger based in Okinawa, sharing tips and must-visit spots for anyone planning a trip to this beautiful island. You can find me online as @owncolorstravel My posts are especially helpful for visitors coming from other parts of Japan or international travelers who are curious about Japanese culture.
In this post, I’m introducing DFS Naha, a duty-free shopping destination located right here in Naha, Okinawa. It’s a great spot to pick up luxury items at a better price while enjoying your Okinawa trip.
I’ve also written about shops at Naha Airport, so feel free to check out that article too for even more shopping tips!
・DFS NAHA OKINAWA
DFS NAHA OKINAWA 〒900-0006 4-1 Omoromachi, Naha City, Okinawa Prefecture
DFS Okinawa has locations at Naha Airport’s domestic and international terminals, as well as a large city store in Omoromachi, Naha.
DFS stores can be found in major airports and cities around the world, and what makes them special is that shoppers can buy items without paying sales tax or customs duties. Normally, duty-free shopping is only available to international travelers—but DFS Okinawa is the only place in Japan where even domestic travelers can enjoy tax-free shopping, thanks to a special regulation.
The DFS Naha store in Omoromachi is just about 20 minutes from Naha Airport by monorail (Yui Rail), and it’s directly connected to Omoromachi Station. That makes it super convenient to visit in between sightseeing or during a travel break—no car needed! Plus, compared to the airport shops, the Omoromachi location is much larger and offers a wide selection of luxury brands, which is a big bonus for serious shoppers.
The store features over 150 world-class brands, including luxury names like Louis Vuitton, Gucci, and Prada. You’ll find everything from the latest collections to DFS-exclusive items that you won’t see anywhere else. Not only can you score great deals on duty-free items, but there’s also the added convenience of picking up your purchases at Naha Airport’s pickup counter before your departure—making the whole experience smooth and stress-free.
It’s also a great spot to pick up local souvenirs and unique Okinawan goods. One standout is 35 COFFEE, an Okinawa-exclusive brand that roasts its beans using weathered coral from the island—definitely something you won’t find anywhere else. The facility isn’t just about shopping either—there are cafés and restaurants on-site, plus teamLab Okinawa, a digital art attraction inspired by the concept of a futuristic amusement park that’s become hugely popular in recent years. So whether you’re into shopping, relaxing, or exploring art and culture, there’s something here for everyone.
Personally, what caught my eye were bags from Stella McCartney—a brand I already love for wallets and other accessories—and of course, Prada too.
When it comes to watches and jewelry, you’ll find brands like Hermès, BREITLING, and CITIZEN, just to name a few. If you’re thinking about picking up a Japanese-made watch, this is definitely the place to do it.
This Prada Marina nylon bag is perfect for a beach resort! The navy color makes it super versatile—it won’t go out of style, and it’s great at hiding dirt, so it seems like a really practical choice too.
Just so you know, brands like Louis Vuitton and Chanel aren’t eligible for duty-free pricing, but you can still buy them on the spot and take them home right away. Since Okinawa doesn’t have that many high-end brand stores—maybe just a few small items at places like Ashibinaa Outlet Mall or Don Quijote (and not much, really, haha)—DFS Okinawa is actually a pretty valuable spot for locals.
Since moving to Okinawa, I personally don’t buy luxury brands as often. The humidity, especially during the rainy season, can cause mold, so I’ve started leaning more toward casual clothes. That said, I still enjoy shopping for something special now and then, especially for travel or special occasions!
I had a trip coming up, so I stopped by MAC and picked up a lipstick—and it turned out to be such a great buy! I was looking for something in an orange tone, and this one had amazing color payoff and blended really well with my lips.
・Pickup of purchased items
You can pick up your purchased items at the dedicated DFS pickup counter at Naha Airport Duty-Free or at the Naha Cruise Terminal. Just show the receipt (voucher) you received at the time of purchase along with your boarding pass or cruise ticket.
If you’re traveling by cruise ship, head to the DFS pickup counter at Cruise Berth No.2 to collect your items. Make sure to pick them up before your departure.
DFS offers up to around 30% off on brand-name items at duty-free prices. It’s the only place in Japan where you can enjoy a special duty-free shopping experience without leaving the country. It’s a great spot to treat yourself and find that perfect souvenir during your trip to Okinawa.
If you’re visiting Okinawa, why not stop by DFS Okinawa in Naha for a little luxury—whether you’re picking up a gift or a well-deserved reward for yourself? It’ll definitely add something special to your trip!